Hit@Thirty1 is the acronym for Her Immaculate Theory, the truth of a young African Woman who experienced great discomfort and insecurities growing up.
“It started as a DREAM ….” were the opening lines in the interview with Christine Nicola Taphel [age 32]. Even as a believer, there was a period in her life she felt smothered by the lies that society presented to her. These lies controlled how she began to perceive herself as a woman in a world that is so competitive. Hit@Thirty1 is now on a mission to share her version of the truth, she is ready to bring her vibrancy, her warmth, her elegance, her light and wisdom to transform the lives of women and young girls in finding their unique design.
Christine shares with us the story of how it all began. “It simply started with this crazy dream of becoming the next Oprah Winfrey perhaps not Oprah but definitely the world’s finest Talk Show host.” We know that with the rapid growth of the internet, the chances of the television existing as a mounted box in your lounge or bedroom is highly impossible. So how will she keep her DREAM alive? In September 2019, Christine challenged herself to apply for the Innovation Entrepreneurship Programme (IEP) managed by RLabs in partnership with Nedbank. She knew that this would be the only way she would revisit that DREAM and actually work towards it in becoming a reality. They were given a task to set a Key Performance Indicator (KPI), and immediately she thought: “This is my first step towards making Hit@Thirty1 become the talk of the moment.” With an unexpected but perhaps not so unexpected nudge from a colleague of hers, she insisted that Christine takes up the opportunity to host the next StartupWomen Date Night event as Hit@Thirty1. There was no time to contemplate because if you understand that where two or three are gathered it will come to pass, and for those of you who have met the RLabs Women team or any of Christine’s friends you would know that they won’t take NO for an answer. It definitely turned out bigger than expected, one of the Women insisted that she instantly needs a melody or signature beat for her entrance and introduction as Hit@Thirty1. Within a heartbeat she made it happen in collaboration with Synchronicity Productions Keanan Erasmus  and KidMix Carl Petersen , where they created a classy melody for her business. It went from a melody to branded cue cards and water bottles designed by @DesignInk all in a space of one week.
On the night it was no exception the women made sure she looked her best by arranging her very own glam squad. Chantal Nelson did make-up and hair. It was pretty easy to step into a venue that was created and layout designed by Angelo King as he surely outdid himself and the sound and lights were equally elegant thanks to the incredible Garry Adams. The setting created by the team created the feeling of standing on a huge stage with a huge audience and it was definitely nerve-racking and exactly three hours later it was announced that this officially forms part of her business.
In her closing remarks to us Christine says: “I have a great belief that this journey I am on I cannot do it in isolation, I need my dynamic support structure with that said I would like to take the opportunity to Thank the RLabs Women Team our phenomenal Leader who is by far our greatest supporter Rene Parker alongside a diverse and incredible group of Women: Lindsey Napoleon, Arantxa Martin, Rabia Adamson, Kim Busch, Elvina Ruiters, Suzanne Smith, Althea De Wet and Genevieve Adams and a friend of mine who recently started her own venture, Edwinah Allen from Caption, who selflessly allowed me to step into a glimpse of who I believe I am destined to become.”